The Power of Branding- Sustainability is SEXY!

The power of branding- who knew that sentence carried such a powerful message. Over the last couple of months, we have been surrounding our entire curriculum of work around the new movement in the fashion industry- sustainability. It’s more than just a new trend, in fact, experts are saying sustainability in the fashion industry is…

Yayoi Kusama X Fenty Beauty- Portfolio Work

The awe-inspiring art exhibit left our class mesmerised. Each exhibit was more eye catching than the rest and something as simple as a dotted pattern transported us to what seemed to be an alternative universe. I was personally drawn to the intricate patterns out of the simplicity of the object and colour and I applied…

Dynamic Decades of Fashion- Portfolio work

The evolution of from the 1900’s on to the new millennium has always intrigued me. From the evolution from one decade after another, it is astounding to see the change in merely 10 years and how beautifully drastic it is! Studying about and putting it into the perspective of what I want to do in…

Fashion, Retail and Tea- an Afternoon with Elieen Bygrave

It’s not every day that you get to meet an icon in the fashion industry, let alone have tea with them. The extraordinary Elieen Bygrave is an inspiration in her own right, being the first Chinese woman to start her own shoe empire (Coppelia) in Europe. I had the privilege to meet this fashion icon…

Store of the Future

The concept of fashion is ever evolving. The term fashion itself is so dynamic by definition so it’s obvious that whatever it encapsulates should be dynamic as well. The buying behaviors of individuals today is significantly different compared to the buying behavior of our fathers and their behavior from their fathers before them. So it’s…

A Visual Treat- Tokyo at a Glance

From the awe-inspiring art at 21_21 Design Sight Museum to the mouth-watering delicious ramen at Ipudo I couldn’t get enough of this vibrant city and all it had to offer! Each day had an impact like none other with each area in Tokyo as different as the style tribes that dominate the city. The infusion…

Having Your Presence Known- Design Drives Business Summit 2017 in Helsinki

Solace- The feeling you get right after the adrenaline rush begins to fade, your nerves stop shaking and your knees stop jittering. It’s funny how the nerves you feel before presenting completely contradict the composure you exude while presenting. The endless hours we put in working on this solution finally had an outlet on the…