And What A Year It Has Been.

When I was younger I was always taught to move forward and be open to new experiences but at the end of the day, you got to introspect to move forward. Grow from the past and let it mold your future so in the theme of what I know let me introduce you to my…

Get Your Own Kickstarter Campaign Funded: CHECK!

Three weeks of promotion and angst have finally led to a heart-warming response from my backers. Getting your campaign fully funded not only shows that your hard work finally paid off, it shows that your project is feasible and that people other than you think that your idea can be a legitimate business. People have…

Elle Magazine: An Experience of a Lifetime

Elle magazine, part of Singapore crème dela crème in the fashion publishing industry. Everyone from stay at home moms to teenage girls looks to this publication as a fashion harbinger of what’s in and what’s out. As you surely figured (if you’ve read my other posts that is) a fashion magazine is my bible, making working…

Call Me A Creative Director

Being a creative director involves a lot of involvement with regards to a photo shoot. Creative directors usually conceptualize the shoot and see it through from the inception to its final print versions. When it came down to shoots and concept direction the concept intrigued me but to be honest I didn’t know the amount…

Stylexstyle

This year has been so unexpected. With each passing day, I’ve been more and more amazed at the outcome of what I’ve set out to do. When it came to the start of my Singapore journey I promised myself that I would take on any opportunity that was presented to me head on. I’ve had…

I’m on Kickstarter! My experience with Crowdfunding.

Crowdfunding- an ingenious concept, product crowdfunding in particular. The idea that hundreds of people from around the world can fund your project sitting in the comfort of their own homes! The best part is that you get to raise the money you need not just people who believe in your concept. It’s quite extraordinary, in…

Unlocking My Future

This semester has given us a lot of time to put our lives in perspective- how you might as? Well, the answer is quite simple- it’s our last semester of college and for most, it puts an end to our formal education for good. This leads to one of two scenarios: You gain some sort…

The Power of Branding- Sustainability is SEXY!

The power of branding- who knew that sentence carried such a powerful message. Over the last couple of months, we have been surrounding our entire curriculum of work around the new movement in the fashion industry- sustainability. It’s more than just a new trend, in fact, experts are saying sustainability in the fashion industry is…

Yayoi Kusama X Fenty Beauty- Portfolio Work

The awe-inspiring art exhibit left our class mesmerised. Each exhibit was more eye catching than the rest and something as simple as a dotted pattern transported us to what seemed to be an alternative universe. I was personally drawn to the intricate patterns out of the simplicity of the object and colour and I applied…

Dynamic Decades of Fashion- Portfolio work

The evolution of from the 1900’s on to the new millennium has always intrigued me. From the evolution from one decade after another, it is astounding to see the change in merely 10 years and how beautifully drastic it is! Studying about and putting it into the perspective of what I want to do in…

Fashion, Retail and Tea- an Afternoon with Elieen Bygrave

It’s not every day that you get to meet an icon in the fashion industry, let alone have tea with them. The extraordinary Elieen Bygrave is an inspiration in her own right, being the first Chinese woman to start her own shoe empire (Coppelia) in Europe. I had the privilege to meet this fashion icon…

Store of the Future

The concept of fashion is ever evolving. The term fashion itself is so dynamic by definition so it’s obvious that whatever it encapsulates should be dynamic as well. The buying behaviors of individuals today is significantly different compared to the buying behavior of our fathers and their behavior from their fathers before them. So it’s…

A Visual Treat- Tokyo at a Glance

From the awe-inspiring art at 21_21 Design Sight Museum to the mouth-watering delicious ramen at Ipudo I couldn’t get enough of this vibrant city and all it had to offer! Each day had an impact like none other with each area in Tokyo as different as the style tribes that dominate the city. The infusion…

Having Your Presence Known- Design Drives Business Summit 2017 in Helsinki

Solace- The feeling you get right after the adrenaline rush begins to fade, your nerves stop shaking and your knees stop jittering. It’s funny how the nerves you feel before presenting completely contradict the composure you exude while presenting. The endless hours we put in working on this solution finally had an outlet on the…

Konichiwa Tokyo!

The most cohesive blend of heritage and modernism, where individuality through fashion reigns supreme- Tokyo the fashion capital of Asia is next on our checklist to explore. Travelling to a foreign destination to embrace and gain exposure from the city keeping in mind of future goals is a part of our global experience module. The…

Dress for Success- Personal Branding Part 2

Your first impression in the fashion industry, unfortunately, boils down to how your dress on that particular day. You could have a 4.0 GPA, been the valedictorian at college or even knighted by the queen but if you’re wearing the fashion industries equivalent of a burlap sack the poise pristine Louboutin Barbie sitting next to…

The Power of Your Image

Perception is a powerful tool in the industry. How someone perceives you or rather how you want them to perceive you will be a recreation of your self-image. It goes beyond just what they see because, at the end of the day, networking in an industry is considered personal branding.  The concept of personal branding…

The Radical Movement of the 80’s- Memphis

The style of the 80’s is solidified by the loud colours, bold graphics, overlapping prints and loud hair. The generation iconized by Madonna and the radical movement of breaking free came into being because of a group of iconic designers known as the Memphis group. A team of designers from around the world with their…

Moving to the Beat of Your Own Drum- Freelancing

There’s a certain point in your life before you finish your third quadmester of your final year of university where you realise that in the next 4 months your life is going to change drastically. There are a few options that arise but which one is going to lead to the most amount of gratification?…

When Your Passion Meets Reality with Sharon Au (StyleXstyle)

Dreams and aspirations can consume a person’s mindset and push them into a direction which probably wasn’t meant for them in the first place. It’s only when you begin to do it that gilts and the glamor unravel or if intensifies. When you’re handed an opportunity to experience real world scenarios before your time to…

Personal SWOT Analysis

With two semesters left to face reality it was time for a little introspection! This post acts as a way for me to gauge where I stand and what i have left to accomplish before entering the real world- a Personal SWOT.

Composition Exhibit: Where Raffles Designers Take Centre Stage!

Picture this- a black bodice covers in an ever so delicately draped piece of mauve velvet, black feathers meshed together to form the bottom of an evening gown, an embellished jacket so pristine that you would see it on the shoulders of a modern day Jackie O; and they’re all made by the creative geniuses…

It’s always a business- A Talk with Mathilde Thommeret

The editor of Be Asia and Marie France Asia Singapore. From interning in the fashion capital of the world France with the prestigious Grazia Magazine, to not only launching but being the editor for a fashion magazine empire, Mathilde Thommeret has accomplished every aspiring fashion editor’s dream to do and more! The bright young blonde…

To A Pleasant Success and Mini-Bazaar Madness!

The time had finally come for COMMON MARKET SG to take center stage! The highs and lows left us all grinning with satisfaction, always keeping in mind our main resources at the end of the day.

A Bumpy Road to Success

A progress report on the fashion event: pitfalls and communication errors can lead to a series of unfortunate events- the solution being a good team. from a garage sale to a bazaar, see where this event is headed!

Start Working Smart!

With semesters flying our weekly progression seems a bit stagnant when it comes to our event progress as well as our own personal development. The completion of a fashion event is one of the top fields we need to cover for the completion of our course. Over the course of our last semester, we came…

Zalora Style Awards 2017

They say opportunities arise in the most unexpected ways- this statement could not be more accurate. On the 23rd of March, I had the privilege of covering the Zalora Style Awards 2017, and the experience was surreal.

Helsinki Here We Come!

Big opportunities arise when you least expect it, in this case, it came in the form of a workshop. Regardless of my initial temperament toward it, attending it will be something I am forever grateful for.  The workshop was an exemplification of Finnish design and the design concept from Finland. The talks were presented by…

Living in a Post Truth World

In a world where the internet is the main sources of information, where an individual’s encyclopedia can be tampered with by a bored teenager, where what’s considered popular is dictated by a blogger and top collegiate rankings are proposed on blog sites and are considered legitimate, then is seeing really believing? The proposed question to…